Links, Local PR, SEO and more with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference.
Social Media Articles
Account Executive at Veracity
Want to work where you matter? Help us grow Veracity into Portland’s top agency. We are looking to hire an AE with 3-5 years PR experience.
Kevin Getch: Engage Conference [Podcast]
Kevin Getch of SEMpdx Has Us “Engaged” Before the Annual Digital Marketing Conference Hits Portland
Veracity Agency Overview
Veracity Agency Overview from Veracity
When to Respond to HARO Posts
Make sure you are going to reach a target audience in a quality outlet before putting forth too much effort.
Catching them Hook, Line & Sinker with Blog Posts
What’s the perfect length, ideal structure and must have elements of a blog post? Here’s a list:
Rooftop Networking Tips
By now SEMpdx's Rooftop Networking Party has built enough of a reputation for a periphery blog post about it...so here goes: Top 12 Tips for a Successful SEMpdx Rooftop Networking Party: 1. Go to the Right Rooftop This is the six annual rooftop party, but the second...
Top Content from SMX Advanced 2014
There are always a ton of informative presentations and resources presented at SMX Advanced each year. As a six year veteran [I had lost track until seeing a birthday cake for Bing, the year they announced Live Search was re-branding to Bing was the second year I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...
Portlandia You’re On Our List For “America’s Favorite Cities”
Last year Travel + Leisure featured Portland on their "America's Favorite Cities" list. This year author Katrina Hunt is doing a spin off with an interesting twist. Hunt is featuring the winners and losers in Travel + Leisure's ever-popular "Attractive Locals"...
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…