Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.
SEO Articles
Blog posts, article and podcasts about Search Engine Optimization (SEO)
At Veracity much of our PR work directly benefits SEO efforts. A critical element of SEO is links coming from authoritative websites. Many public relations activies — including media relations, thought leadership and expert positioniong — create content and stories placed in high authority media sites.
The Trifecta to Owning Your Industry with John Hall [Podcast]
Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.
Digital PR Dictionary
Links, Domain Authority, SEO PR…What Does It All Mean?
A weird & kinda random conversation about SEMpdx’s Engage Conference [Minicast]
Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.
What Kind of PR Person Are You?
There are many different types of PR people and which you choose to be will likely shift throughout your career. Here are 8 types of PR professionals
Greg Retsinas: KGW Media Group [Podcast]
The swallowing of traditional journalism is passionately outlined on this episode of Veracity’s #PRTalk Podcast.
Kent Lewis: Anvil Media [Podcast]
Banished to the digital basement: Kent Lewis recounts his exile from PR with 5 ways a marketing firm owner uses PR to grow on this episode of the PR Talk Podcast.
Linkbuilding Through PR with Carolyn Shelby, Tribune Interactive [Podcast]
Links, Local PR, SEO and more with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference.
Kevin Getch: Engage Conference [Podcast]
Kevin Getch of SEMpdx Has Us “Engaged” Before the Annual Digital Marketing Conference Hits Portland
Creating Blog Post Ideas [Podcast]
Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you’ll have blog post topics galore.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
8 Elements Of A Good Blog Post [Podcast]
Mike Rosenberg, CEO, Veracity. #ChalkTalk Podcast on the key elements to have in a blog post.