How To Articles

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics. See more including Templates, Educational Minicasts and the PR Talk Podcast on our Educational Resources page.

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

What You Need to Start a Podcast

A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.

How Volunteering Can Boost Resumes And Even Launch Businesses

Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.

How to Start a Podcast with PRSA [Podcast]

PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.

Wikipedia Marketing with Dan Cook [Podcast]

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Back to Basics: Optimizing a Facebook Company Page

Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.

Creating a Blog Schedule for a Nonprofit

Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.

Back to the Basics: Optimizing a LinkedIn Company Page

The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.

Ed Cals: Turning Uncertain PR Coverage into a Sure Thing

With the new year right around the corner, there couldn’t be a better time to address editorial calendars.

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