Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker, podcast host, Christopher Penn talks about how to collect and use data in PR.

Science-based Marketing with Elizabeth Edwards [Podcast]

Founder of Volume PR and Engagement Science Lab joins PR Talk podcast to talk about psychology and science-based marketing.

Managing Time Within the Chaos of PR with Anna Dearmon Kornick [Podcast]

Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Achieve Your Marketing Goals with a Thought Leadership Strategy

Marketing goals supported by thought leadership include attracting clients, building credibility, increasing awareness, highlighting employees and developing partnerships.

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

Why Thought Leadership is an Essential Marketing Tool for Your Business

Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.

Leadership with Ken Jacobs [Podcast]

PR Talk podcast with leadership coach Ken Jacobs on how to become a leader.

PR Research with Jen Barth [Podcast]

Topics include how research can collaborate with PR & Marketing and why PR Research makes for better campaigns.

Influencer Marketing with Neal Schaffer [Podcast]

Is Influencer a dirty word? PR People Are Already Marketing to Influencers. Though leadership vs. Influencer Marketing

Diversity Marketing with Fabiana Meléndez [Podcast]

In this episode of the PR Talk podcast, Amy chats with Fabiana about the intersection of diversity marketing and DEI efforts and its fit in B2B marketing.

Carolynn Johnson, DiversityInc. [Podcast]

In this PR Talk episode, Amy chats with Carolynn Johnson, CEO of DiversityInc and keynote at PRSA ICON 2020

Del Galloway, PRSA ICON 2020 [Podcast]

PR Talk podcast, host Amy Rosenberg chats with Del Galloway, the chair of PRSA ICON, and a Senior Vice President of Communications for Wells Fargo.

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