Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Using Communication as an Accountability Tool to Support DEI Efforts

Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.

5 Rules for Managing a PR Firm and Potential Red Flags

Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]

Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

Re-run: A Motivational Minute with Libra Forde [Podcast]

In the spirit of Mental Health Awareness Month, we have decided to take it easy by re-running Amy’s conversation with Libra Forde.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Achieve Your Marketing Goals with a Thought Leadership Strategy

Marketing goals supported by thought leadership include attracting clients, building credibility, increasing awareness, highlighting employees and developing partnerships.

I’m PR: Seeking Organizations Desiring Stronger Brands

A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.

PR Globe Trotting From Germany to Dubai [Podcast]

Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.

Establishing an Ethical Framework for Dietary Supplement Marketing

PR Talk Podcast with Dr. Douglas Kalman, SVP of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University.

PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]

A PR Talk podcast conversation with PR Girl Manifesto, Hold the PRess and Six Hundred & Rising’s Fatou B. Barry.

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker, podcast host, Christopher Penn talks about how to collect and use data in PR.

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