Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
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Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
Digital PR: It’s About More Than SEO
Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.
A Public Relations Dictionary
Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
Every “seed” needs watering, pitching stories with the big picture in mind
Today anything can be “newsworthy” but what the Oregon Business magazine values is — how you can tie in your news peg to illustrate a larger trend, what is the big picture here? As the magazine’s editor, Linda Baker, stated “journalism is in a state of flux — it is...
The Oregonian’s New Era of Digital Journalism Will Officially Take Place Tomorrow
The ability to keep track of new “news” is becoming more and more like blinking your eyes — as soon as you blink a new story is on your plate. The Oregonian realizes this and rather than disregarding the digital transition or simply ignoring it they are integrating it...
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...
Brand + Location + PR = Paramount to your Business Success
The mobile world is continually influencing the digital world. In fact, it is sky rocketing the digital world. This increasing domination is becoming a primary way of interaction and information gathering. This speaks to the importance of having clients attuned with...
Listen Up! The number one asset your firm can offer
My first “real world” job was in advertising. Driven by client relations, my daily routine would revolve around conference calls, creative briefs, media, creative, production direction and budget-to-actuals. In essence my role was anything and everything under the sun...
Welcome Aboard Monica
We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...
The Necessary Evil in PR: Math!
As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...