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Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
![100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]](https://www.veracityagency.com/wp-content/uploads/100-Cassidy-Quinn-800x600-1.jpg)
100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]
We were honored to have our first-ever media guest back to celebrate the 100th episode of the PR Talk podcast.
Why Thought Leadership is an Essential Marketing Tool for Your Business
Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.
The Oregonian’s New Era of Digital Journalism Will Officially Take Place Tomorrow
The ability to keep track of new “news” is becoming more and more like blinking your eyes — as soon as you blink a new story is on your plate. The Oregonian realizes this and rather than disregarding the digital transition or simply ignoring it they are integrating it...
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...
Brand + Location + PR = Paramount to your Business Success
The mobile world is continually influencing the digital world. In fact, it is sky rocketing the digital world. This increasing domination is becoming a primary way of interaction and information gathering. This speaks to the importance of having clients attuned with...
Listen Up! The number one asset your firm can offer
My first “real world” job was in advertising. Driven by client relations, my daily routine would revolve around conference calls, creative briefs, media, creative, production direction and budget-to-actuals. In essence my role was anything and everything under the sun...
Welcome Aboard Monica
We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...
The Necessary Evil in PR: Math!
As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...
Up With the Pope
Up With the Pope Rather than saying I was up with the chickens this morning at Rosenberg Marketing, I was up with the Pope, figuratively speaking. The Pope had an overwhelming presence during today’s live morning show shoot with Joe V. from KPTV’s Good Day Oregon. The...
Case Study: PR Coverage Increases Sales 50%
Public Relations Case Study: PR Coverage Increases Sales 50% Clackamas Federal Credit Union, Habitat for Humanity & On The Go With Joe Summary: it’s wonderful to get a lot of TV coverage and the below numbers may be impressive, however membership numbers from the...