Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
![Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]](https://www.veracityagency.com/wp-content/uploads/Michael-Cottam-800x600-1.jpg)
Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
![“The Wall Street Journal Problem” with Rand Fishkin [Podcast]](https://www.veracityagency.com/wp-content/uploads/Rand-Fishkin-800x600-1.jpg)
“The Wall Street Journal Problem” with Rand Fishkin [Podcast]
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
Digital PR: It’s About More Than SEO
Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Control the Conversation
Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Welcome to Veracity
One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...
Case Study: Breaking Into a New Market
Market leader develops new niche at industry’s biggest event.
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
Every “seed” needs watering, pitching stories with the big picture in mind
Today anything can be “newsworthy” but what the Oregon Business magazine values is — how you can tie in your news peg to illustrate a larger trend, what is the big picture here? As the magazine’s editor, Linda Baker, stated “journalism is in a state of flux — it is...