Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

Public Relations Isn’t Just for Red Carpets

Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.

Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]

Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?

“The Wall Street Journal Problem” with Rand Fishkin [Podcast]

Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy

Digital PR: It’s About More Than SEO

Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Talking Digital PR with Domenica D’Ottavio [Podcast]

Topics include why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Veracity Again Named a Top Portland PR Firm

It is always nice to be recognized as one of Portland’s Best PR Firms. It is even better to receive the accolade multiple times.

Roger Valdez: Forbes Columnist [Podcast]

Seattle housing advocate and Forbes writer, Roger Valdez, explains the difference between advocacy & public relations

Emily Parkhurst: Editor in Chief Puget Sound Business Journal [Podcast]

In Episode 24, Emily gives us a lot of information about getting into the publication, how to pitch her and her reporters and what makes her open a PR pitch.

Su Ring & Joseph Suttner: New Day NW Producers [Podcast]

PR Talk goes on a Seattle “press jag” starting with a double interview with Su Ring and Joseph Suttner, producers of New Day Northwest for King5, Seattle’s NBC affiliate.

B2B PR with Rick Polito, Nutrition Business Journal Chief Editor [Podcast]

With 21 years in the newspaper industry before switching over to trade journalism, there couldn’t be a better person to explain the differences between consumer and B2B PR than Rick Polito, Editor in Chief of the Nutrition Business Journal.

Want Our Best Kept Secret for Tangible PR Results?

Do good and you will be rewarded. Community work is tied into what we do at Veracity. It’s a specialty and our clients are committed to their communities.

Lizzy Acker: OregonLive Trending Team on Digital First Writing [Podcast]

Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Lizzy’s role on the Trending Team is to rack up page-views on the newspaper’s website, OregonLive.

Michelle Brence: Oregonian Editor Turns into Content Strategist for OHSU [Podcast]

Making the leap from high-stakes daily journalism to writing for a cause in OHSU’s content department.

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