Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

Freelancing Buzz with Michelle Garrett [Podcast]

Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Amy & Michelle talk about freelance work and its trending direction.

What We Love, And Hate, About Marketing [Podcast]

With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing.

2022 PR Talk Predictions [Podcast]

Featuring Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook.

PR Tools [Podcast]

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

When to Use a Press Release [Podcast]

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

How to Start a Podcast with PRSA [Podcast]

PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.

Dan Lee: Should Media Members Switch to PR? [Podcast]

How and why members of the media are transitioning to careers in communications? Dan is a recruiter that works with agencies and companies looking for PR and communications talent.

Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.