Exposure and promotion brings 258% increase in sales
Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its release.
Results
The campaign resulted in many successes; however one earned media placement enabled us to very specifically measure the results. The Fruit Patés were featured in Cooking Light magazine (valued at nearly $100,000 in calculated publicity value) and CookingLight.com. The placement included a discount exclusively for Cooking Light readers. This specific, trackable discount provided us with the ability to partially measure the impact of the coverage. OGS realized a minimum 258% increase in sales during the promotion. Valuable product and brand exposure as well as additional sales without the provided discount were also realized as a result of this campaign.
“I always have a good experience working with Veracity. This specific effort was a great success in which we definitely saw an increase in sales.”
Dave Gee
Co-founder, Oregon Growers & Shippers
[1] Comparing sales during the promotion using the discount code, versus the month prior and immediately following the magazine article.
