SEMpdx Article on Convince & Convert
Placement of industry article on the Convince & Convert blog:
Placement of industry article on the Convince & Convert blog:
Placement of marketing podcast
by SEMpdx Board Member Kevin Getch of Webfor.
Jeff and Tracy Borlaug are pretty amazing people. They have taken a tragedy and created an endowment for a new program at OHSU Doernbecher Children’s Hospital. We are pleased to be able to help in a small way to get the word out about the Brody Borlaug Foundation.
Learn more about their story:
Coverage via the Portland Business Journal
on KGW’s Live@7 below via the Brody Borlaug Foundation Vimeo channel.
Live @ 7 – KGW interview from Brody Borlaug Foundation on Vimeo.
Jack Howk/Rescue Rooter Portland general manager Kerry Frederickson is featured in the Portland Business Journal. His guest article addresses the shortage of skilled trade workers in Oregon.
Windermere Stellar Owner and President Brian Allen was the featured guest in October 2015’s Power Breakfast. Each month the Portland Business Journal features one business leader for their popular breakfast lecture series.
In addition to the live interview during the event, the Business Journal featured Allen and Windermere Stellar several times leading up to and after the Power Breakfast. We secured the event and interview in 2014.
Leading up to the October Power Breakfast, the event was promoted aggressively by the Portland Business Journal. Several emails, online and print advertisements and social media posts encouraged the Portland business community to attend the event.
The week prior to the breakfast an article ran featuring excerpts from the pre-event interview between Allen and the Portland Business Journal.
Immediately following the Power Breakfast another article was published summarizing the interview for those unable to attend.
In an effort to collect food for hungry children during the summer months (when many kids are unable to receive free and reduced breakfast and lunch at school) Jack HowkSM / Rescue Rooter® launched its first-ever food drive for the Sunshine Division — a local charity that has partnered with the Portland Police Bureau for over 91 years.
The company placed barrels at locations throughout the Portland metro area for the public to fill with canned food items. Furthermore, when Jack Howk / Rescue Rooter employees were out on service calls, they also picked up donated canned food from customers. In approximately six short weeks, the company gathered 10,471 pounds of food.
According to the Sunshine Division’s Executive Director, Kyle Camberg, this represents the largest first-year effort made by a small local business within the past five years. Each year the Sunshine Division has less than twelve food drives that result in more than 10,000 pounds of food collected. “This food drive is one of the largest and most impactful efforts we have ever seen from a company with just a single office location,” said Camberg. “We are extremely grateful when companies lend a helping hand but few, if any, come close to what the Jack Howk/Rescue Rooter team did.”
The efforts also created some nice media coverage for the company including broadcast coverage on KGW (NBC affiliate), KATU (ABC affiliate) and KPTV (FOX affiliate), print and online coverage in The Oregonian and OregonLive, and hyper local coverage in the Clackamas Review and Hollywood Star News.