Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.
Cision and Its Infusion of AI
Cision is a comprehensive PR platform that enables public relations, marketing and communications professionals worldwide to understand, influence and amplify their stories. While most PR software already has some AI built in, Cision is revamping its entire software to offer updated AI capabilities, with a transition to the new platform set for July.
What Does AI Mean for Comms
As more and more people in the industry assess the validity of using AI as a resource for writing copy, pitching for placements and overall strategy, many are dismissing it. However, Antony believes that using AI can free up more time for comms people to build relationships and solve problems while letting AI handle automation efficiently.
Advice for the Comms Industry
Amy asked Antony to share some advice for those getting into AI, and he provided two key pieces. First, experiment with the many resources available to learn how to use AI to your advantage. Second, look to your junior hires, as many have been experiencing AI capabilities longer than those more experienced in the field.
While AI will continue to grow, Antony acknowledges that misinformation is still a significant concern when using AI technology. Nevertheless, with updates like the one he has implemented at Cision, we will see a light at the end of the tunnel.
Tune in to learn more about Cision’s new updates and discover how AI can assist your work.
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About the Guest: Antony Cousins
Antony Cousins is the newly appointed executive director for AI strategy at Cision, responsible for integrating and overseeing the development of generative AI-powered tools. Previously, he was CEO of Factmata, which used AI to monitor and detect harmful narratives online and combat misinformation. Cousins is a PR and AI group leader and co-chair of the Association for Measurement and Evaluation of Communications tech hub.
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This episode of PR Talk is brought to you by PRSA Oregon
Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.
