I recently attended SEMpdx’s monthly educational event featuring a panel of digital marketing experts. They were tasked with providing insight into what is new (or will be new) in digital marketing for 2019.
As we have done previously when we think a topic may fit our PR Talk audience, we record it.
If you can’t tell, we are focusing PR Talk on digital marketing with the Engage Conference coming up on March 7th & 8th, where Amy will be speaking about Digital PR.
This PR Talk Podcast was recorded live at SEMpdx’s:
What’s New for 2019 in Digital Marketing Panel
Description:
Expert SEMpdx panel featuring a Q&A discussion on “What’s New for 2019 in Digital Marketing.“
Panelists:
Anna Hutson
Founder & CEO, Avenue
Kevin Getch
Founder & Lead SEO, Webfor
Scott Hendison
Founder, Search Commander, Inc.
Ryan Campbell
Assoc Director Demand Gen, Obility
Caleb Donegan
VP of Digital, Vacasa
Moderator:
Matthew Brown
Consultant, SEMpdx Advisory Board Member
Questions discussed during the event include:
What changed in 2018? What did 2018 teach you for 2019?
How did Google’s changes in 2018 effect SEO and Paid Search for B2B industries?
Managing a big enterprise client, did you have an advantage in 2018?
Do you need more content to perform well in specific industries (recipes given as an example)?
As agency owners, how would you change the mix of what you offer your clients in 2019?
What is quality content?
How will the technical elements of SEO matter in 2019?
In regards to schema mark-up, should you mark-up all that you can or just specific things?
Should you delete old content (blog posts) on your site?
What Google My Business (GMB) and local SEO stuff should we know about?
What is your prediction for voice search and the written word in regards to voice search?
How will website privacy impact 2019?
What will Bing do in 2019?
Share something new and improved for 2019 that you are excited about (tools, blogs, etc.)?
Do you have insights on email marketing and SEO podcasts to listen to?
This episode of PR Talk is brought to you by PRSA Oregon
Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.
PR Talk is sponsored by monday
In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.
PR Talk listeners can use the coupon code BetterExecute for a 15% discount.
