PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.
Digital Marketing Articles
Frequently Asked Questions (FAQ)
There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!
![“The Wall Street Journal Problem” with Rand Fishkin [Podcast]](https://www.veracityagency.com/wp-content/uploads/Rand-Fishkin-800x600-1.jpg)
“The Wall Street Journal Problem” with Rand Fishkin [Podcast]
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
When to Respond to HARO Posts
Make sure you are going to reach a target audience in a quality outlet before putting forth too much effort.
Catching them Hook, Line & Sinker with Blog Posts
What’s the perfect length, ideal structure and must have elements of a blog post? Here’s a list:
Rooftop Networking Tips
By now SEMpdx's Rooftop Networking Party has built enough of a reputation for a periphery blog post about it...so here goes: Top 12 Tips for a Successful SEMpdx Rooftop Networking Party: 1. Go to the Right Rooftop This is the six annual rooftop party, but the second...
Making Your Own Luck
If you read the blog post about how we decided to change the company name to Veracity, you might have noticed that I’m a bit of a Hemingway freak. In the post I mentioned that I would explore how themes of luck and discipline, which are consistently used in his...
Top Content from SMX Advanced 2014
There are always a ton of informative presentations and resources presented at SMX Advanced each year. As a six year veteran [I had lost track until seeing a birthday cake for Bing, the year they announced Live Search was re-branding to Bing was the second year I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Welcome to Veracity
One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...