Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.
![How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]](https://www.veracityagency.com/wp-content/uploads/Matt-Bowen-800x600-1.jpg)
Digital Marketing Articles
![Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jessy-Klein-800x600-1.jpg)
Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]
Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.
We’re Busting These Seven Common PR Myths
Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.
![Start Brewing Up Your Thought Leadership Efforts [Podcast]](https://www.veracityagency.com/wp-content/uploads/AMAPS-800x600-2-400x250.jpg)
Start Brewing Up Your Thought Leadership Efforts [Podcast]
Amy shares her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing Strategies.
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
This Is Why to Use Podcasts for Digital PR
Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.
2022 Public Relations Predictions
Q&A with Amy Rosenberg About Her Public Relations Predictions for 2022, including the biggest PR stories of 2021.
![Your Small Business Boom with Steve Strauss [Podcast]](https://www.veracityagency.com/wp-content/uploads/Your-Small-Business-Boom-800x600-1-400x250.jpg)
Your Small Business Boom with Steve Strauss [Podcast]
Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.
What To Do After You Get Press
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.
![The Trifecta to Owning Your Industry with John Hall [Podcast]](https://www.veracityagency.com/wp-content/uploads/John-Hall-800x600-1-400x250.jpg)
The Trifecta to Owning Your Industry with John Hall [Podcast]
Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
Why PR and Marketing Should Always Collaborate
Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR