By choosing a combination of channels, businesses can ensure their messages are being received by the widest possible audience.
Digital Marketing Articles
AI & PR: Martin Waxman, Spin Sucks [Podcast]
Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.
Tips for Creating iPhone Videos
Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.
Why We Support SEMpdx
We have been involved with SEMpdx since 2007. I joined the Board of Directors in 2008 as the Sponsorship Chair, followed by two years heading up marketing and became President in 2012. I originally joined the group to learn the industry and make new connections. I was...
Local Marketers Party for a Cause
SEMpdx Helps Local Marketers Party for a Cause August 14th marked the fourth annual SEMpdx Rooftop Networking Party. The party was completely sold out, with over 500 people bustling around, sharing business cards, and using their free drink coupons. Local marketers...
SEMpdx Rooftop Networking Party!
Great Coverage of the SOLD OUT, RECORD BREAKING Rooftop Party Tuesday, August 14th Starting at 5:30pm The Networking Party of the year is a partnership of SEMpdx, PRSA, AIGA Portland, AMA, CHIFOO (excuse me), NWIAG, OCIABC, OEN, Social Media Club and TAO (formerly...
Is Sports Joining the Digital World?
A major reason I joined the "Digital Marketing World" after years of exclusively working in the "Sports Marketing World" was the lack of vision and evolution within the sports industry. Not one to accept statements like "We are doing it this way because we’ve always...
SearchFest is February 24
The Northwest's top one-day search marketing and social media conference is just two weeks away. If you have not registered yet, do it now to save $$ (in fact, hit us up for a discount code, we'd be happy to share). Ticket Link Agenda Link This is the signature event...
Mad Men’s Donald Draper Knows Marketing’s Role in Business
“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...