Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.
Digital Marketing Articles
Engage Preview with Wil Reynolds, Seer Interactive [Podcast]
With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing.
Who Needs PR Distribution Services?
Should you pay for PR distribution? The simple answer is NO! PR Distribution Myths Busted.
Portlandia You’re On Our List For “America’s Favorite Cities”
Last year Travel + Leisure featured Portland on their "America's Favorite Cities" list. This year author Katrina Hunt is doing a spin off with an interesting twist. Hunt is featuring the winners and losers in Travel + Leisure's ever-popular "Attractive Locals"...
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
What’s Next in Fashion eCommerce?
Last week’s SEMpdx event focused on a panel discussion that highlighted what is next in the fashion eCommerce realm. The event featured a variety of thought leaders to bring the audience a very interactive and engaging experience. SEMpdx and FashionNXT joined forces...
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
1859 Magazine Interview
The President of SEMpdx, and Rosenberg Marketing's CEO, recently helped our friends at 1859 Magazine with a story on social media, specifically Twitter. Here is a scan of the hard copy article about Twitter in Oregon and a link to the "Extended Interview" on...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...
Brand + Location + PR = Paramount to your Business Success
The mobile world is continually influencing the digital world. In fact, it is sky rocketing the digital world. This increasing domination is becoming a primary way of interaction and information gathering. This speaks to the importance of having clients attuned with...
Deceptive Internet marketing practices hurt entire industry
- Guest Opinion Published in the Portland Business Journal, January 11, 2013 While advances in Internet marketing have helped many businesses succeed, often there are companies and individuals who are unethical in their Internet marketing practices and tactics. This...