Digital Marketing Articles

Working with Marketing Contractors: How to Find the Right Fit, Build Trust, and Keep Work Flowing

Amy covers when to bring in contractors, how to set expectations, and how blended teams strengthen modern marketing departments.

Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.

Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.