Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.
Digital Marketing Articles
![The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]](data:image/svg+xml;nitro-empty-id=MzgwOjU5OA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODAwIDYwMCIgd2lkdGg9IjgwMCIgaGVpZ2h0PSI2MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]
Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.
AI Strategy in Your PR Software with Cision’s Antony Cousins
Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.
![How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]](data:image/svg+xml;nitro-empty-id=NDU5OjU5NQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]
Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.
![Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]](data:image/svg+xml;nitro-empty-id=NDcwOjU5NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]
Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.
We’re Busting These Seven Common PR Myths
Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.
![Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]](data:image/svg+xml;nitro-empty-id=NDkyOjU3NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]
Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.
PR Trends We’ll be Tracking in 2023
Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.
![2023 Marketing Predictions from Recent PR Talk Guests [Podcast]](data:image/svg+xml;nitro-empty-id=NTE0OjYwNA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
2023 Marketing Predictions from Recent PR Talk Guests [Podcast]
Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.
![How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]](data:image/svg+xml;nitro-empty-id=NTI1OjU4OA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]
Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.
People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing
A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.
![Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]](data:image/svg+xml;nitro-empty-id=NTQ3OjU4OQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]
Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.
