Veracity Marketing Blog
Using Communication as an Accountability Tool to Support DEI Efforts
Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Podcast: Eleni Kehagiaras on Sparking a Community Renaissance with Neighborhood Publications
A winding history to community news, advertising that your business has to earn and reaching audiences in the digital age.
Unlock the Mysteries of the Building & Construction Industry with Nick Bjork, Daily Journal of Commerce [Podcast]
For the real estate professionals, marketers or building enthusiasts listening to this episode, understand one thing: Nick Bjork is one of us.
Podcast Role Reversal: Local PR on the Hot Seat with The Zip
Pretending to be a stay-at-home-mom, the three tiers of journalism and PR for the people. The Zip interviews Amy Rosenberg on local PR tactics.
Running with Kathrine Switzer — Empowerment Kindles Over Sweat and Pavement
Celebrating Katherine Switzer’s 50th anniversary as 1st woman to run Boston Marathon and how exercise with a partner has shaped my life and business.
Getting in the Portland Business Journal: Editor Suzanne Stevens Reveals How [Podcast]
If you want to get into the Portland Business Journal, listen to this podcast or at least read our write up of tips from PBJ Editor, Suzanne Stevens.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Get Your Space (and Your Mind) in Shape for Spring
Thoughts on setting post-New Years work goals and implementing new tools into your work regime.
Dream Teams Collide with Mike & Amy from 99.5 The Wolf [Podcast]
Offending listeners, getting fired, appearing on Portlandia, & launching a radio career w/o experience.
Double Dog Dare featuring KGW’s (NBC) Cassidy Quinn [Podcast]
Dating apps, fancy sake bombs, cryotherapy, television bloopers and launching a TV career without experience.
Fake News: A Dangerous Accusation for the PR Industry
Veracity can be the difference between delivering justice for all or creating hazy knowledge leading to ignorance.
Women & Digital Marketing [Podcast]
Anna Hudson, Founder, Avenue. Impostor syndrome, blissful ignorance and creating your own destiny.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Death of Hashtags & Sexually Charged Advertising
A marketer’s take on the advertising trends at Super Bowl LI. Hashtags and sex appeals are in sharp decline.
Oregon Ethics in Business Interview [Podcast]
Dick Clark, CEO, The Portland Clinic. Oregon Ethics in Business Awards, doing business the right way.
Renegade Client-Centric Marketing
In following the changing times, we have two new marketing programs to educate and empower our clients.
Still on Track with Your New Year’s Resolutions?
Making New Year’s Resolutions is the easy part. Picking the right resolutions and sticking with it is hard.
8 Elements Of A Good Blog Post [Podcast]
Mike Rosenberg, CEO, Veracity. #ChalkTalk Podcast on the key elements to have in a blog post.
Quiz: What Kind of Leader Are You?
Six leadership styles and example of each, followed by a quiz to see which style suits your behavior best.
Veracity Named a Top Portland PR Firm
Expertise recently named Veracity as one of Portland’s Best PR Firms.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.
Ed Cals Turn Uncertain PR into Sure Thing [Podcast]
Amy Rosenberg, President, Veracity. How to get, organize and use editorial calendars for PR results.
5 Things a Puppy Has Taught Me About Business
Here are a few of the things I have learned, or come to appreciate, about how getting a puppy is like running a business.
Case Study: Last Minute Event PR & Social Media
Case Study of PR and Facebook marketing services for local event.