Mike Rosenberg Articles

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

Using Thought Leadership to Drive SEO [Podcast]

Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

What Every Blog Post Needs

There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?

Get the Most Out of Your Next Trade Show with Public Relations Support

PR can support Trade Show Marketing efforts via attending, exhibiting, Sponsoring, Speaking and Connecting.

Tech Policy and Our Society with Matt Perault [Podcast]

This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting.

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

What You Need to Start a Podcast

A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.

Lauren Reed: The Coronavirus Pivot [Podcast]

PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. Lauren Reed on the PR Talk Podcast.

Who Needs PR Distribution Services?

Should you pay for PR distribution? The simple answer is NO! PR Distribution Myths Busted.

Work/Life Balance [Podcast]

Work/life balance is a popular topic for all industries and job types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

When to Use a Press Release [Podcast]

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

How to Start a Podcast with PRSA [Podcast]

PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.

Dan Lee: Should Media Members Switch to PR? [Podcast]

How and why members of the media are transitioning to careers in communications? Dan is a recruiter that works with agencies and companies looking for PR and communications talent.

Tips for Creating iPhone Videos

Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.

« Older Entries

Next Entries »