Mike Rosenberg Articles

When to Use a Press Release [Podcast]

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

How to Start a Podcast with PRSA [Podcast]

PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.

Dan Lee: Should Media Members Switch to PR? [Podcast]

How and why members of the media are transitioning to careers in communications? Dan is a recruiter that works with agencies and companies looking for PR and communications talent.

Tips for Creating iPhone Videos

Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.

Case Study: Oregon Growers & Shippers

Case Study: Oregon Growers & Shippers

Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…

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A View Inside WIRED, Google Glass & Rackspace

A View Inside WIRED, Google Glass & Rackspace

I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...

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Portland Creative List

Portland Creative List

We recently created a profile at Portland Creative List and have already received a few RFP type requests. Please see our listing at: http://www.portlandcreativelist.com/veracity/  

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Lines Continue to Blur

Lines Continue to Blur

The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...

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Welcome Aboard Monica

Welcome Aboard Monica

We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...

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Case Study: PR Coverage Increases Sales 50%

Case Study: PR Coverage Increases Sales 50%

Public Relations Case Study: PR Coverage Increases Sales 50% Clackamas Federal Credit Union, Habitat for Humanity & On The Go With Joe Summary: it’s wonderful to get a lot of TV coverage and the below numbers may be impressive, however membership numbers from the...

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