Topics include how research can collaborate with PR & Marketing and why PR Research makes for better campaigns.
Mike Rosenberg Articles
Influencer Marketing with Neal Schaffer [Podcast]
Is Influencer a dirty word? PR People Are Already Marketing to Influencers. Though leadership vs. Influencer Marketing
Job Seeking During COVID-19 with Mac Prichard [Podcast]
It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard.
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Case Study: Breaking Into a New Market
Market leader develops new niche at industry’s biggest event.
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
Portland Creative List
We recently created a profile at Portland Creative List and have already received a few RFP type requests. Please see our listing at: http://www.portlandcreativelist.com/veracity/
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
Welcome Aboard Monica
We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...
Logical Position Named to 100 Best Companies to Work for in Oregon
Congratulations to our client, Logical Position (LP), who was recently recognized as one of Oregon’s 100 best companies to work for by Oregon Business magazine. The digital marketing agency ranked number 12 for medium companies in only its third year of business....
Case Study: PR Coverage Increases Sales 50%
Public Relations Case Study: PR Coverage Increases Sales 50% Clackamas Federal Credit Union, Habitat for Humanity & On The Go With Joe Summary: it’s wonderful to get a lot of TV coverage and the below numbers may be impressive, however membership numbers from the...