Amy Rosenberg Articles

Community Relations: An Essential Tool in Your Communications Kit

Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

Skeptical About Thought Leadership?

Business leaders should also be thought leaders as it adds a human element, provides a platform to share knowledge and ideas, and more.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

Mac Prichard: Prichard Communications [Podcast]

Amy Rosenberg sits down with founder and president of the social change communications firm to talk about his companies, running a PR firm and advice for getting into the industry.

Misty Tompoles: Artslandia [Podcast]

Misty Tompoles, publisher and founder of Artslandia, is an amazing entrepreneur who started her company when she was 24.

What Kind of PR Person Are You?

There are many different types of PR people and which you choose to be will likely shift throughout your career. Here are 8 types of PR professionals

Mark Garber: Pamplin Media Group [Podcast]

PR Talk podcast with Mark Garber, President and Publisher of Pamplin Media Group, including Portland Tribune, Beaverton Valley Times, Clackamas Review.

Bruce Williams: KGW Media Group [Podcast]

Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with.

Julie Gustafson: Pearl Magazine [Podcast]

Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine.

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

Malia Spencer: Portland Business Journal [Podcast]

Recorded Live at PreGame, tech and startup reporter Malia Spencer shared insights on how to get coverage in Portland, plus PR pet peeves and what exactly is a startup anyway?

Ciara Pressler: Pregame [Podcast]

Ciara Pressler is a force of nature. Not only does she run Pregame, she’s also published two books and has written regularly for the Huffington Post.

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