Amy Rosenberg Articles

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

PR Roles and Mindset [Podcast]

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Gini Dietrich, Spin Sucks [Podcast]

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

CommCon Keynote: Suzanne Stevens [Podcast]

Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.

Internal Communications with Chuck Gose [Podcast]

Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd.

PRSA Oregon Event: What Recruiters Want

PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in PR, digital marketing, and the footwear/apparel industries.

PR Perfectionist [Podcast]

Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.

PR Talent’s Dan Lee [Podcast]

This PR Talk episode features Dan Lee, managing director at PR Talent, a nationwide recruiting firm. Amy & Dan talk about what makes a great communications hire and if there is an “it” that PR pros have.

Mike Rosenberg, Pseudo Host [Podcast]

Mike and Amy sit down to talk about Mike’s background, role at Veracity and outside of work activities. With a dish of podcast on the side.

A weird & kinda random conversation about SEMpdx’s Engage Conference [Minicast]

Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.

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