Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.
Amy Rosenberg Articles
5 Rules for Managing a PR Firm and Potential Red Flags
Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.
Are You Communicating With Your Most Important Audience?
Internal communications is a critical practice, and with a bit of planning and structure, it can become a cornerstone of your company culture.
Case Study: Community Relations Generates Targeted Media Coverage
Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.
Breaking Free From Our Desk and Mortgage Chains
My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”
Three Things I Learned From My Month of Bullet Journaling
I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.
Streamlined Press Release Template [Free]
A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.
Using Thought Leadership as a Recruiting and Retention Tool
The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.
Planning Your Content Marketing
Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.
My Coronavirus Cop-Out
I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.
Screw You January and the PR Firm You Rode in On
I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.
The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality
Strategists, experts, content creators and implementers make up the right team that will deliver results.