Amy Rosenberg Articles

Using Communication as an Accountability Tool to Support DEI Efforts

Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.

5 Rules for Managing a PR Firm and Potential Red Flags

Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.

Are You Communicating With Your Most Important Audience?

Internal communications is a critical practice, and with a bit of planning and structure, it can become a cornerstone of your company culture.

We’re Busting These Seven Common PR Myths

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

My Coronavirus Cop-Out

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

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Screw You January and the PR Firm You Rode in On

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

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