Coronavirus PR Management & Insights into Science PR. A Special Episode with Marvin Stockwell, St. Jude Children’s Research Hospital on PR Talk Podcast.
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Amy Rosenberg Articles
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Tom Fuller & Dave Thompson: the APR [Podcast]
The APR is the topic of this episode of PR Talk Podcast. Listen to learn how an APR jumpstart transforms service-providers into C-suite advisers.
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Habit Change [Podcast]
Tricking ourselves into doing our New Year’s Resolutions we uncover our personal tendencies from Gretchen Rubin’s Habit Change Quiz
Mad Men’s Donald Draper Knows Marketing’s Role in Business
“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...
Top Lessons for Pitching Holiday Gift Guides
I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here...
Pitching “green” stories — stop the Earth Day nonsense
Being “green” has been a hot topic for years, especially in Portland. Now everyone is trying to take advantage of its popularity. While definitely worthwhile, an office that simply recycles is not doing enough in the sustainability department to warrant any media...
Pick up the phone!
In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...
My first blog post!
It has been a busy and proactive month. This is exciting considering we are only on day 11! It all began with a new look. My first order of business upon returning from maternity leave was to change the look of the company. We had been stuck with an old logo that Mike...