A MODERN GUIDE TO PUBLIC RELATIONS
UNVEILING THE MYSTERY OF PR
INCLUDING: CONTENT MARKETING, SEO, SOCIAL MEDIA & PR BEST PRACTICES
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to a flourishing marketing position.
This honest boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, social media attention, increased search engine optimization (SEO), praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including: PR methods for increasing organic search rankings (SEO PR), social media and content PR (blog posts are the new press release), and operating as your own newsroom.
But most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
REFERENCES
PR Talk podcast episodes, how-to videos and blog posts referenced in A Modern Guide to Public Relations:
VIDEOS
Video insights from author Amy Rosenberg taken directly from the book:
MEET THE AUTHOR
Learn more about PR Talk podcast host, Veracity founder & president and author Amy Rosenberg
GET THE BOOK
To purchase fewer than 10 books, please order at Amazon. See below to purchase more than 10 copies.
INTRODUCTION
PR Perfectionism | Goodbye PR Sorority Girl. Hello PR Rebel.
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
YOUR PR TOOLBOX
The Press Release Template
The Media Advisory Template
CHAPTER FIVE
CHAPTER SIX
WORKING WITH TELEVISION
Working with Morning Show Reporters
CHAPTER EIGHT
CHAPTER NINE
PR CHEATS
Who Needs PR Distribution Services?
Other PR Tools
Here are a few of the tools mentioned in the book that Amy keeps in her PR Cheatsheet:
Help A Reporter Out (HARO) + a post on when to respond
Cision, Meltwater, Agility PR Solutions, Muck Rack, Prowly, SparkToro
National Day Calendar, National Day Today, What National Day Is It?, National Day Archives
CHAPTER TEN
INFUSING OTHER DISCIPLINES
SEO PR Tools
Moz Link Explorer, SEMrush Backlink Analytics, Ahrefs Backlink Checker
CHAPTER TWELVE
A MODERN GUIDE TO PUBLIC RELATIONS AUTHOR
ABOUT THE AUTHOR
Amy Rosenberg learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Amazingly, Amy is still married to the business partner (Mike Rosenberg) that joined her firm in 2011. They reside in Portland, Oregon with their two school-aged children (Ben and Audrey), dog (Rio) and cat (Roar).
VOLUME PURCHASES
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BOOK THE AUTHOR
Would you like to hire Amy to speak to your class, organization, or at a conference or event? Please contact Veracity Marketing at [email protected] to inquire about Amy’s availability and/or discounts for large orders.
AMY ROSENBERG
