Solutions That Go Deeper than the Numbers
Marketing and PR should never only be about increasing revenue. While digital tools have allowed us to track efforts to ensure the bottom line is increasing, digging deeper allows us to uncover additional components affecting revenue, such as: talent retention and recruitment, community goodwill, customer fulfillment and online engagement. Veracity’s unique background — with the CEO coming from a digital marketing background and the founder coming from a traditional PR and sales background — intertwines to bring clients a hybrid of marketing, PR and digital media solutions. Press releases become blog posts, search engine results become media hits, press coverage becomes a culture boost, thought leadership becomes social media, ad infinitum.
Content Marketing
Blogging, Social Media, Email Marketing,
Podcasting
Public Relations
Media Relations, Internal Comms, D&I,
Community Relations, Crisis, Thought Leadership
Digital PR
Link Building Optimized through PR,
SEO PR, Web Maximized
Think Beyond The Press Release
Veracity infuses the standard practice of PR with content marketing, social media, and SEO strategies to inform, and perhaps lead, all efforts. Since our firm was created when an analytical SEO expert joined forces with a forward-thinking PR strategist, we truly bring a hybrid to all campaigns. Our unique background attracts new SEO clients alongside the traditional PR clientele we’ve been serving for more than a decade. This has us constantly evolving and striving to breakthrough in a fast-paced, digital world — bringing added value to both sets of clientele. Depending on the scope, traditional PR clients gain extra digital assets for content marketing, increased SEO value and social media. SEO clients gain the kind of increased search rankings that only earned media can bring — organic links with high domain authority from the press. All clients benefit from increased exposure, extra content, and internal or external goodwill stemming from campaign efforts.
Public Relations, Content Marketing & Digital PR Thoughts and Tips
Massive Google Document Leak Signals Increasing Role of Communications in SEO
Amy shares her insights from a recent leak of a Google document revealing crucial strategies for communicators to enhance SEO outcomes.
A Five-Step Guide for Delivering PR Results
This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.
Proactive Crisis Communication Planning is the Business Insurance You Could Be Missing
In this blog Amy shares how crisis communication planning could save your organization, while identifying steps to creating a good plan.
Questions That No One Asks (But Should!) When Hiring a PR Firm
Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.
PODCAST
PR Talk Podcast features education and tips for today’s marketer.
VIDEOS
Video insights taken directly from A Modern Guide to Public Relations
BOOK
A Modern Guide to Public Relations
Unveiling the Mysteries of PR